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AI+ Marketing Practitioner™
USD$195.00 (GST excl.)
Formerly known as AI+ Marketing™
Unlock Marketing Potential: Employ Advanced AI Technologies
- AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
- Strategic Impact: Learn to develop data-backed, personalized marketing strategies
- Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
- ROI & Retention: Boost lead generation, customer retention, and innovation
Duration
Instructor-Led: 1 day (live or virtual)
Self-Paced: 8 hours of content
Self-Paced: 8 hours of content
Format
Online, self-paced
Exam
50 questions, 70% passing, 90 minutes, online proctored exam
Overview
- AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
- Strategic Impact: Learn to develop data-backed, personalized marketing strategies
- Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
- ROI & Retention: Boost lead generation, customer retention, and innovation
Prerequisites
Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts
What you’ll learn
Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.1
Why this certification matters
- AI in Marketing Essentials: Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
- AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
- Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
- Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.
Tools you’ll use
HubSpot
Copy.ai
ActiveCampaign
Learning Modules
9 modules
1Course Overview
Course Introduction Preview
2Module 1: Introduction to Artificial Intelligence (AI) in Marketing
1.1 Understanding AI and Its Core Components
1.2 AI Technologies Transforming Marketing
1.3 Applications of AI in Marketing
1.2 AI Technologies Transforming Marketing
1.3 Applications of AI in Marketing
3Module 2: AI-Driven Content Strategy and Personalization
2.1 Introduction to AI in Content Marketing
2.2 Personalization Through AI
2.3 AI in Search and Content Discovery
2.4 Implementing AI in Your Content Strategy
2.2 Personalization Through AI
2.3 AI in Search and Content Discovery
2.4 Implementing AI in Your Content Strategy
4Module 3: AI in Social Media and Email Marketing
3.1 AI Integration in Social Media Marketing
3.2 Leveraging AI for Email Marketing Success
3.2 Leveraging AI for Email Marketing Success
5Module 4: Leveraging AI for Marketing Analytics
4.1 Introduction to AI-powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness
4.4 Ethical AI and Responsible Marketing
4.5 Future Trends in AI-driven Marketing
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness
4.4 Ethical AI and Responsible Marketing
4.5 Future Trends in AI-driven Marketing
6Module 5: Ethical Considerations in AI Marketing
5.1 Ethical AI Use in Marketing
5.2 Regulatory Compliance and Standards
5.3 Implementing Ethical AI Marketing Practices
5.2 Regulatory Compliance and Standards
5.3 Implementing Ethical AI Marketing Practices
7Module 6: Crafting an AI-Driven Marketing Strategy
6.1 Strategic Planning with AI
6.2 Implementation of AI in Marketing Strategies
6.3 Creating a Scalable AI Marketing Plan
6.2 Implementation of AI in Marketing Strategies
6.3 Creating a Scalable AI Marketing Plan
8Module 7: AI Integration in Multichannel Marketing Campaigns
7.1 Integrating AI in Multichannel Strategies
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multichannel Marketing
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multichannel Marketing
9Optional Module: AI Agents for Marketing
What Are AI Agents?
Applications and Trends for AI Agents in Marketing
How Does an AI Agent Work?
Core Characteristics of AI Agents
Importance of AI Agents
Significance of AI Agents in Marketing Industry
Types of AI Agents
Applications and Trends for AI Agents in Marketing
How Does an AI Agent Work?
Core Characteristics of AI Agents
Importance of AI Agents
Significance of AI Agents in Marketing Industry
Types of AI Agents
| Format | Online, self-paced |
|---|---|
| Duration | Instructor-Led: 1 day (live or virtual) |
| Exam | 50 questions, 70% passing, 90 minutes, online proctored exam |
| Included | Instructor-led OR Self-paced course + Official exam + Digital badge |
| Prerequisites | Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts |
| Delivery | Projects & case studies |
| Outcome | Industry-recognized credential + hands-on experience |
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